Marketing technology, often shortened as simply “martech”, is of particular interest to digital marketing professionals. Because digital marketing relies heavily on technology, the development and implementation of new martech are crucial to driving the industry forward. If you’re looking for the Martech Summit London 2022 calendar, visit this website.
Martech has gotten so much attention in recent years that events like the Martech Summit London 2022 are being held to showcase developments in the marketing and technology spaces. The Martech Summit London 2022 is being held on November 17th and 18th in London and will feature over 50 speakers on a range of topics covering the marriage of technology and marketing.
What Are the Biggest Innovations in Martech Currently?
Right now, a lot of buzz in martech is centered around automation and artificial intelligence (AI). Software that implements AI can be used to intelligently guide consumers on a purchase journey, and AI can also analyze previous engagement metrics to determine the next best step for business owners in converting leads.
Additionally, the automation of tasks that include everything from displaying item suggestions from an online store to automatically posting relevant content to blogs and social media accounts that consumers interact with have gained a lot of traction in the martech industry. Business owners may someday be able to rely on individualized posting using AI-generated content to reach the specific needs of each consumer.
The Future of Martech
As for the future of martech, hardware integration into marketing efforts will likely be a big thing. Companies like Meta are already pushing concepts like the Metaverse, in which consumers are expected to engage with one another and with brands through virtual reality headsets and peripherals.
Augmented reality efforts are also being pushed by companies like Microsoft and Apple. This means consumers may have more interactive marketing experiences that are customized to meet the needs of each individual. Business owners may one day be able to create unique marketing campaigns that can change dynamically based on who is viewing content and how they engage with that content.
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